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The stories behind some of our favorite projects


Animating Sweet Loren's x Hello Kitty
For the Sweet Loren's x Hello Kitty collab, DarkRoast led motion graphics and animation, plus the social, email, ads, and campaign collateral behind the launch. The launch video became one of the brand's most successful collabs to date, pulling 76.9K likes, 538 shares, and nearly 200 comments right out of the gate.
#PACKAGING #SOCIAL #ADS


AI-Driven Creative Launches a New Flavor — No Photoshoot Needed
Halfday saved thousands in production costs by partnering with DarkRoast on AI-driven creative to launch a new flavor without a traditional photoshoot.
#AI IMAGERY


Fueling 500% YoY Growth with Fastest-Selling Campaign Yet
High Camp Flasks relies on DarkRoast for 3D renders, motion graphics, ads, and custom flask designs that consistently sell out — most recently, DarkRoast developed the high-performing creative for High Camp Flasks' "Revel Spirits" launch, which became the brand’s fastest-selling campaign to date, and the overall HCF x DarkRoast partnership has helped drive 500% YoY growth for the DTC drinkware brand.
#SOCIAL #ADS


Creative Overflow Fueling Rapid DTC Growth
IQBar treats DarkRoast as an extension of its creative team, with overflow support across web, paid media, packaging, and motion — helping fuel the DTC powerhouse's rapid growth trajectory to over $50 million in online sales.
#MOTION/VIDEO #PACKAGING #ADS


Scaling a DTC Favorite Into an Omnichannel Brand
Opopop came to DarkRoast for a professional facelift — branding, email, ads, PDP, and packaging all leveled up in step with each other. That omnichannel polish fueled the brand's DTC growth and helped open the door to a national Walmart launch.
#ADS #EMAIL #PACKAGING


One-Week Prime Day Campaign Delivers 15% Amazon Sales Lift
Lemon Perfect worked with DarkRoast to build and ship a comprehensive Prime Day campaign in just one week, netting a 15% lift on Amazon.
#ADS #AMAZON


New Creatine Line Outpaces Sales Forecast
Ancient Nutrition uses DarkRoast as enterprise-level design overflow, supporting packaging, campaign, and retail/trade design across the brand's entire product portfolio. DarkRoast recently designed their new creatine sticks, and these SKUs have been a productive new format, outpacing their sales forecast.
#PACKAGING


Scaling Ad Suites Faster and Sharper Than In-House Ever Could
Litehouse partners with DarkRoast for end-to-end visual strategy across web/e-commerce, Amazon, and multi-channel campaigns — elevating brand presence and producing ad suites faster with higher quality creative than their in-house team can produce for their core brands and licensed brands like Flavortown. DarkRoast also creates motion graphics for annual ESOP, board, and stakeholder events, helping their in-house team scale internal projects more efficiently and with high-quality creative.
#MOTION/VIDEO #AMAZON


Global Rebrand Extension Powered by AI — On Strategy, Under Budget
Nature's Path partnered with DarkRoast to lead their 2025/2026 global strategic rebrand extension as an agile, embedded design partner — leveraging AI to bridge creative gaps pre-launch, save thousands in photoshoot costs, and translate high-level strategy into cohesive trade, packaging, digital, and social assets.
#PACKAGING #SOCIAL #PRINT