Tea Packaging Design for Beverage Brand

Stand-up pouch packaging design for Big Island Coffee Roasters introduces the Miraculous Mamaki Tea line with two color concept variations. Both designs feature intricate botanical fern illustrations that frame the pouch and connect the product to its indigenous Hawaiian roots. A soft sage and a rich forest green colorway offer distinct shelf presence while maintaining brand cohesion through consistent typography, logo placement, and illustration style. Key product details including caffeine free, indigenous tea, and tasting notes of caramel, honey-butter, and macadamia nut are clearly presented to educate consumers at point of purchase. The heritage boar logo anchors the design and ties the tea line back to the parent coffee brand. Designed for retail and DTC channels, the packaging balances botanical elegance with clear product communication to stand out in the specialty tea category.