Tasting Material for Bourbon Whiskey Brand

Tasting material for Bear Fight creates a structured guided experience across the brand's whiskey portfolio with a coordinated set of tasting cards and a placemat. Three individual cards — blue for the Reposado Tequila barrel-finished Bourbon, red for the Calvados & Port barrel-finished Bourbon, and black for the Triple Oak American Single Malt — each detail the 45% ABV, nose, mid-palate, and finish tasting notes with a QR code for product discovery. The oversized tasting mat mirrors this information in a horizontal format with the brand's signature bear illustration and bold Damn Good Whiskey headline anchoring the experience. Gold claw-mark accents tie the visual language to the Bear Fight brand identity. Styled on a weathered oak surface with three pours of whiskey, the mockup captures the in-bar or event tasting occasion. Designed for liquor store sampling events, bar activations, and distillery tastings, the material elevates a casual pour into an educational brand moment.