Soft and Chewy Bites Floor Display for Premium Pet Treat Brand

Floor display design for Icelandic+ gives the Soft and Chewy Bites line a strong standalone presence in pet retail. Teal corrugate units with wavy line borders echo the brand's Nordic ocean identity, while the header pairs the teal and magenta Soft and Chewy Bites script with hand-sketched illustrations of fish, berries, poultry, and kelp. Three shelves hold dog and cat flavor bags, separated by strips that call out 70% meat and real fruit and with Icelandic kelp, and a bold for dogs and cats base panel makes the audience clear from the aisle. Tall vertical side panels repeat the product name for visibility from every angle, creating a merchandising unit that is easy to shop and on brand.