Retail Launch Card for Greek Yogurt Brand

Retail launch card for Ellenos announces the Birthday Cake Greek Yogurt's arrival at Target through a joyful illustrated greeting card format that perfectly matches the flavor's celebratory personality. The hand-drawn artwork features the yogurt cup topped with a birthday candle, surrounded by confetti, sprinkles, and cake slices that burst across the cream background in a colorful explosion of party energy. The It's Time to Celebrate headline uses multi-colored typography that reinforces the festive theme while the bold Now Available at Target callout with the retailer's logo provides clear purchase direction. The 13g protein badge is integrated naturally into the cup illustration, maintaining the nutritional story without disrupting the playful design. Presented on a bright blue envelope, the piece reads as a genuine birthday card — a clever format choice that creates emotional connection and shareability. Designed for social media announcement, influencer kits, and in-store POS, the card turns a retail distribution milestone into a branded moment.