Recipe Postcard Design for CPG Food Brand

Recipe postcard design for CPG snack brand Olyra serves as a tangible takeaway at trade shows, events, and retail activations. The double-sided layout balances high-appetite photography on the front to capture attention with a clear functional recipe on the back to encourage product usage at home. The front features a vibrant image of the Greek Yogurt Breakfast Bowl with a prominent call to action directing consumers to the reverse side. The back utilizes clean typography and a structured layout for ingredients and steps ensuring the recipe is easy to follow while integrating product packaging visuals to reinforce brand recognition. Printed collateral effectively bridges experiential marketing with at-home trial, providing value beyond a simple flyer.