Social media design serves as part of a broader sustainability campaign for a CPG snack brand, raising awareness about environmental impact. The square format is optimized for digital platforms like Instagram and LinkedIn while also serving as digital signage for trade shows and retail pop-up events. The composition uses a striking visual of plastic waste contained within a bottle paired with bold, direct typography to create an immediate emotional connection and stop the scroll. By clearly stating the problem and a call for change, the graphic effectively communicates corporate social responsibility initiatives and drives engagement across both digital and physical marketing channels.
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