Olympic Logo Concept Design - Los Angeles 2028

Logo design concept developed for the LA 2028 Olympic games branding to establish a distinct visual identity for the global event. The central graphic integrates a stylized winged figure representing the City of Angels with traditional Olympic iconography to create a memorable and symbolic mark. A sophisticated color palette of deep teal gold and dark tones offers a modern yet timeless aesthetic suitable for diverse applications. The versatile emblem is designed to scale effectively across various touchpoints including large format event signage digital platforms merchandise and retail promotional materials. It builds immediate recognition and excitement while anchoring the event's visual communication strategy across multiple channels.