NASCAR Sponsorship Email Campaign for Protein Cracker Brand

Email campaign design for Wilde follows the brand's NASCAR sponsorship with JR Motorsports and driver Carson Kvapil across a full race season. Gritty torn-paper collage, checkered flag textures, and a bold yellow, orange, and charcoal palette give every email a high-octane, race-day energy. The series moves from a We're Off to the Races announcement with the season schedule, to Start Your Engines and Fueling the Fast Lane race previews, to a Crunch Like a Champion recap celebrating a victory with podium and fan photos. Each email ties back to product with Make a Protein Pit Stop modules featuring Classic Cheddar protein crackers, plus a Sprouts store locator call to action. The campaign turns a sponsorship into a season-long engagement and retail driver.