Las Vegas Cocktail Collateral for Coconut Rum Brand

This collateral suite brings Blue Chair Bay’s beach-and-rum identity to the Las Vegas on-premise market with a cohesive set of photogenic table pieces. A ‘Wish You Were Here’ postcard stages the Coconut Rum bottle in front of the Welcome to Fabulous Las Vegas sign, pairing a QR code to @bluechairbyrum with an easy-to-scan social call to action. A round bar coaster in warm sage green uses a retro ‘Greetings from Las Vegas’ postcard lettering style alongside the Blue Chair Bay seal, designed to sit under every cocktail served at partner bars. The centerpiece is a hand-illustrated Cocktail Guide, a map of the Las Vegas Strip rendered in detailed pen-and-ink style, marking participating venues like The Venetian, Mandalay Bay, Linq, Sphere, and Ole Red with cocktail names and a dashed-line walking route. Staged poolside on travertine stone alongside two styled cocktails, the suite is built for hotel bar drop-offs, account manager leave-behinds, and consumer-facing activations that put the brand in the hands of visitors exploring the Strip.