KD Mac & Cheese Hard Seltzer

Product packaging mockup developed as a concept design for KD Mac & Cheese Hard Seltzer intended for use in brand activations, trade shows, and retail promotions. The design leverages the iconic visual identity of the classic macaroni and cheese brand including the signature blue background and noodle graphic to create instant recognition in an unexpected category. Clear typography communicates key product details like the vodka base and alcohol percentage ensuring the novelty concept is easily understood by consumers in busy event environments. Beverage packaging concept demonstrates how established CPG brands can utilize distinct visual assets to generate buzz and engagement through experimental product extensions across physical and digital channels.