Insert Design

Package insert design for CPG brand Olyra, two-sided print collateral for direct-to-consumer marketing and retail promotions featuring brand storytelling and a QR code discount offer

Package insert design for Olyra serves as a high-touch brand introduction within direct-to-consumer shipments and retail environments. Its two-sided layout balances foundational brand storytelling with immediate conversion goals by combining appetizing product photography and narrative copy on the front with a clear call to action on the back. Prominent QR code and discount offer incentivize repeat purchases and digital engagement while social media handles encourage community connection. Warm color palette and organic textures reinforce the natural ingredient profile of the breakfast biscuits ensuring a consistent brand experience from unboxing to first bite. Designed for versatility, print collateral effectively bridges physical product interaction with digital customer acquisition strategies.

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