Icon Design

Brand icon set design created for a CPG snack brand to establish a cohesive visual language across various commercial touchpoints. The collection includes illustrations for ingredients like fruit and chocolate alongside functional claim icons for attributes such as gluten free and vegan. The playful and textured illustration style helps differentiate the brand in competitive retail environments while ensuring key product benefits are communicated quickly to consumers. Assets are designed for versatility allowing for consistent application on packaging retail signage trade show booths and digital marketing materials. The clear visual hierarchy and distinct color palette ensure immediate recognition and reinforce brand storytelling in busy commercial settings.