Filled Bar Packaging for Ethical Chocolate Brand

Packaging design for Tony's Chocolonely brings bold energy to the brand's Filled milk chocolate bar line. Each wrapper uses a saturated flavor color, orange for salted caramel and hot pink for chocolatey ganache, with the iconic gold Tony's Chocolonely wordmark across the top. A comic-style starburst frames a broken bar oozing its filling, making the indulgent center the hero of the pack, while a heavy slab-serif FILLED callout anchors the line and keeps it instantly recognizable on shelf. Running flavor text bands along the top add texture and reinforce taste cues. Shown atop stacked bar pieces with caramel and cacao props, the design communicates indulgence, flavor variety, and the brand's unmistakable personality.