Costco LA Social Campaign for Pasta Brand

This Instagram carousel campaign supports Chickapea’s limited-time Costco launch in the Los Angeles area with a tight, scroll-stopping content series. A hand-held product shot stages the Creamy Garlic 3-pack in a styled kitchen against white subway tiles and purple accents, while a mobile mockup shows the same shot running as a live Instagram carousel post. The ‘One Pot. Zero Stress.’ slide breaks the purchase-to-bowl journey into three steps, Buy It, Cook It, and Eat Up!, with line-art icons and playful copy that emphasizes how genuinely easy the product is to prepare. A store locator map dotted with heart-shaped pins across LA-area Costco locations, from Bakersfield to Simi Valley, grounds the campaign in a real retail moment and drives foot traffic. Supporting slides introduce mix-in ideas like spinach and mushrooms for shoppers who want to elevate the meal, keeping the brand’s high-protein, better-for-you positioning intact even within a comfort-food context.