Cat Treat Packaging for Pet Food Brand (3)

Packaging design for Blackwood Bounty freeze-dried cat treats in Turkey Liver flavor, stand-up pouch and retail display box with green color palette featuring turkey illustration and benefit callouts

Packaging design for Blackwood Bounty freeze-dried cat treats rounds out the line with the Turkey Liver flavor, using a rich green color palette to differentiate on shelf while maintaining family brand consistency. The hand-drawn turkey illustration composed of actual freeze-dried liver pieces continues the line's distinctive visual language of using real product to form animal silhouettes. Green benefit badges call out single ingredient, grain free and gluten free, and high in protein for strong muscles, tailoring the health messaging to this specific protein's nutritional profile. The retail display box format ensures efficient merchandising in pet specialty and grocery environments. Designed as part of a cohesive three-flavor system, the packaging enables easy navigation across the Bounty range while each flavor maintains its own personality through color and illustration.

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