Brand Swag Design

Brand swag design and merchandise for CPG snack brand Wilde, retro graphic apparel and accessories for trade show marketing and retail promotions

Brand swag design collection for Wilde extends brand presence beyond the snack aisle and into lifestyle contexts through high-quality merchandise. The assortment includes t-shirts, hoodies, tote bags, and accessories featuring retro-inspired mascot illustrations and typography that reinforce the brand's Boulder roots and energetic personality. Designed specifically for trade shows, events, and retail promotions, these pieces serve as functional marketing tools that build community and drive long-term brand recall. The cohesive visual identity across apparel and hard goods ensures a consistent brand experience that encourages fans to become walking ambassadors for the CPG snack brand in their daily lives.

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Storefront window graphic for Big Sipz ready-to-drink cocktails, oversized GO BIG headline in black and white on lime green with Lime Margarita jug, Blue Blast, and Strawberry Margarita containers
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Retail flyer design for Chickapea high protein pasta, dark green layout with HIGH PROTEIN PASTA, CLASSIC TASTE headline in yellow and white, penne photography, 20g protein badge, and four organic pasta boxes