Back to Routine Email for Coffee Concentrate Brand

Email design for Jot eases subscribers back into fall schedules with a Back to Routine campaign. A muted grayscale hero shot of an iced coffee raised beside a laptop sets a calm, workday mood, with an oversized Back to Routine headline and a Build Your Rotation call to action. The body uses handwritten yellow sticky notes to match products to moments, from The Everyday with Vanilla to The Busy Morning with grass-fed Protein Coffee and The Slow Morning with Pumpkin Spice. Die-cut product stickers of bottles and pouches add a tactile, personal touch. The concept turns a product lineup into a relatable routine and nudges customers to update their subscription rotation.