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Coffee cup design for Veselka extends the restaurant's brand identity into a daily consumer touchpoint that doubles as walking advertising on NYC streets. The white cup features the Ukrainian Soul Food Veselka New York wordmark in the brand's signature maroon, positioned above a delicate line-drawn illustration of the iconic East Village storefront. The storefront illustration wraps the lower portion of the cup, creating a miniature architectural portrait that regular customers will recognize instantly and newcomers will find intriguing. The maroon lid ties the color palette together while the coffee bean background in the mockup reinforces the product context. Designed as a functional brand extension for the restaurant's busy takeout counter, the cup transforms every coffee purchase into a branded moment that travels through the neighborhood.
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