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Brand illustration design created for a CPG snack brand to support event marketing trade shows and retail activations. The flat vector artwork depicts a vibrant Toronto park scene featuring the CN Tower and active lifestyle elements to establish a wholesome local connection with consumers. The clean lines and inviting natural color palette are engineered to scale effectively across various physical touchpoints from large format environmental graphics at booth spaces to point of purchase signage in retail aisles. Versatile visual asset helps build a cohesive and engaging brand atmosphere that drives recognition in busy commercial environments.
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