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Social media designs for Instagram Stories drive engagement and sales for a CPG beverage brand during a seasonal promotion. Vertical layouts are optimized for mobile viewing using bold typography and vibrant color blocking to capture attention quickly within a social feed. One execution focuses on a clear promotional offer with strong hierarchy while the other uses lifestyle imagery to showcase product variety and create appetite appeal. Both designs maintain consistent branding through color palettes and font choices ensuring immediate recognition across digital touchpoints. Assets support broader retail initiatives and drive conversion through direct-to-consumer channels during high-traffic shopping periods.
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