Las Vegas Cocktail Collateral for Coconut Rum Brand

This collateral suite brings Blue Chair Bay’s beach-and-rum identity to the Las Vegas on-premise market with a cohesive set of photogenic table pieces. A ‘Wish You Were Here’ postcard stages the Coconut Rum bottle in front of the Welcome to Fabulous Las Vegas sign, pairing a QR code to @bluechairbyrum with an easy-to-scan social call to action. A round bar coaster in warm sage green uses a retro ‘Greetings from Las Vegas’ postcard lettering style alongside the Blue Chair Bay seal, designed to sit under every cocktail served at partner bars. The centerpiece is a hand-illustrated Cocktail Guide, a map of the Las Vegas Strip rendered in detailed pen-and-ink style, marking participating venues like The Venetian, Mandalay Bay, Linq, Sphere, and Ole Red with cocktail names and a dashed-line walking route. Staged poolside on travertine stone alongside two styled cocktails, the suite is built for hotel bar drop-offs, account manager leave-behinds, and consumer-facing activations that put the brand in the hands of visitors exploring the Strip.

More by DarkRoast

Limited Edition Party Poster for Agave Wine Cocktail Brand

All

Alcohol

All

Ads

Concert Ticket Giveaway Social Post for Vodka Water Brand

All

Alcohol

All

Social

Mother's Day Campaign Suite for Vodka Water Brand

All

Alcohol

All

Ads

Mini Bottle Labels for Rum Cream Brand

All

Alcohol

All

Packaging