
Social media design created for a CPG smoothie brand to drive audience engagement and support integrated marketing campaigns. The interactive crossword puzzle concept encourages followers to spend time with the content and comment, boosting algorithmic visibility on mobile platforms. Bright fruit illustrations and clear typography ensure the puzzle is easy to read while reinforcing key product ingredients like protein and spinach. Such digital engagement graphics are strategically used alongside retail promotions and trade show activations to create cohesive brand storytelling and extend the reach of physical events into digital channels.