Boston Billboard for Probiotic Soda Brand

This billboard mockup places Culture Pop’s Noah Kahan collaboration squarely in the heart of Boston’s Kenmore Square, steps from the Citgo sign. The multi-face OOH unit wraps the building corner with a deep cherry-red background anchoring the Noah Kahan x Culture Pop wordmark, a centrally featured limited-edition Black Cherry can, and a photographic cutout of Kahan holding the can with a warm, candid expression. The ‘refreshingly real’ tagline runs across the main face in Kahan’s folk-honest brand voice, while the Busyhead Project logo on the secondary face signals the collaboration’s charitable giving component. The geographic choice of Kenmore Square ties the campaign to Kahan’s New England roots and his strong regional fanbase in the Boston area. Designed as an OOH concept to support the limited-edition can launch and tour activation, the billboard pairs culture-driven credibility with strong product visibility in a high-traffic urban location.

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