
Sell sheet design and promotional flyer supports a CPG beverage brand's holiday retail promotions and trade show activations. The two-sided layout utilizes festive product photography and seasonal graphics on the front to grab attention and immediately communicate the limited-time offer. The back section shifts focus to functional benefits with clear bullet points highlighting protein content and nutritional value alongside the discount code to drive conversion. Strong typography and a clean hierarchy ensure key selling propositions are easily digestible for retail buyers and event attendees in busy environments. Designed for print production, the trade marketing asset effectively bridges brand storytelling with tactical sales objectives during the critical holiday season.