
Retractable pop-up banner design for Pop Rocks Hard Seltzer supports event marketing, trade shows, and retail activations where immediate brand recognition is essential. The tall format utilizes explosive visual effects and vibrant brand colors to capture attention in busy environments while clearly communicating the unique product offering of vodka and popping candy. Strong typographic hierarchy prioritizes the iconic brand name and new product category to ensure the message is readable at a distance. Large product imagery showcases flavor variety and packaging design to encourage interest and trial. Its design for portability and high-impact presentation effectively extends a classic confectionery brand into the beverage alcohol space across experiential channels.