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This die-cut sticker brings together two iconic New York food brands in a playfully irreverent collaboration piece. The design features a black dachshund in a yellow-and-brown hot dog costume, its body forming the hot dog roll while ‘Gray’s Papaya’ appears in the brand’s signature red lettering on the bun and ‘Brutus Bone Broth’ anchors the badge below in bold black type. The sticker silhouette closely follows the shape of the dog and bun illustration, giving the die-cut a collectible, premium feel, and is shown sealed to a natural kraft paper bag against a bold tomato-red background. The collaboration nods to the shared DNA of both brands, New York street-food culture, ingredient quality, and a devoted, food-obsessed fanbase, without taking itself too seriously. Designed for event giveaways, retail gift-with-purchase, and brand activation packaging, the sticker is the kind of tactile piece that travels on water bottles and laptops long after the event ends.
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