Dog Treat Social Campaign for Premium Pet Treat Brand

This social content suite communicates Icelandic+’s origin story and new product launches across a cohesive Instagram carousel. A ‘With Love from Iceland’ panel serves as the brand anchor, mapping five product pillars, Sustainably Sourced, Air-Dried, Nothing Artificial, Single Ingredient, and Nutrient-Rich, to a lineup of Cod & Shrimp, Herring, Wolffish, Salmon Chips, and Cod treats. A companion panel announces Soft & Chewy Bites for Dogs as a new product format built from whole fresh fruit, baked with geothermal energy, and delivering single-ingredient nutrition without anything artificial. The third panel introduces Viking Boost Skin & Coat, a wild-caught cod skin sprinkle meal topper that supports skin and coat health as a functional add-on for daily feeding. A mobile phone mockup shows the ‘With Love from Iceland’ carousel post live on the @icelandicplus Instagram feed, staged against a teal northern-lights background alongside real freeze-dried treat pieces. Together the panels reinforce Icelandic+’s Iceland-sourced heritage and single-ingredient transparency while expanding awareness of the brand’s growing dog product assortment.

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