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Printed booklet design created as trade marketing collateral for a ginger beverage brand to enhance sampling experiences at events and retail activations. The passport themed layout gamifies product trial by encouraging consumers to taste and track different flavors such as Classic Turmeric and Hibiscus. Premium print finishes including gold foil on the cover elevate the perceived value and tactile quality of the piece making it a desirable takeaway. Clear typography and engaging illustrations guide users through the flavor portfolio while reinforcing brand identity in busy experiential environments. Functional print piece drives deeper engagement and aids brand recall long after the initial tasting.
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