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Brand illustration design created for a CPG pet snack brand to establish a friendly and approachable visual identity across various touchpoints. The playful graphic featuring a dog and cats uses a modern flat style and a distinct color palette to build immediate emotional connection and brand recognition in competitive retail environments. Its versatile design is engineered for scalability, allowing it to function effectively on large format trade show graphics, point of purchase displays, and promotional marketing materials. The clean lines and cheerful character design help differentiate the product on shelf while communicating warmth and trust to pet owners during events and in-store activations.
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