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Package insert and promotional postcard design suite is created to enhance the unboxing experience and support trade marketing efforts for a functional beverage brand. The collection features multiple variations using bold gradient backgrounds and clean typography to communicate core brand benefits like balance and calm directly into the hands of consumers. Each card is designed as a tangible touchpoint that reinforces brand identity outside of the digital space making them ideal for inclusion in direct-to-consumer shipments or as handouts at high-traffic events and retail activations. The varied messaging allows for targeted communication while maintaining a cohesive visual system across different marketing channels.
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