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Social media campaign design developed for a CPG snack brand to maintain consistent engagement throughout the calendar year. The grid layout presents a cohesive twelve-month holiday content strategy, translating seasonal themes into playful product-forward illustrations for digital channels. Each post utilizes distinct color palettes and thematic elements to mark occasions from New Year to Christmas while ensuring immediate brand recognition. Structured approach to digital content ensures a steady drumbeat of seasonal messaging that supports broader omnichannel activations including retail promotions and event marketing efforts, driving audience interaction by aligning product messaging with culturally relevant moments.
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