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Promotional handout design series is created for a roasted cricket CPG snack brand to support trade shows, events, and retail activations. Since the product category is novel to many consumers, the design prioritizes education and approachability through clear visual hierarchy and friendly illustrations. The layout breaks down barriers to trial by addressing key benefits like high protein content, showcasing appealing flavor varieties like BBQ and Sweet Chili with distinct color coding, and highlighting sustainability facts regarding resource usage. Bold typography and clean iconography make the information quick to digest in busy event environments. Collateral effectively bridges the gap between curiosity and trial by providing essential product knowledge directly at the point of interaction.
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