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Snack packaging design mockup developed for CPG brand Crunchy Munchy to demonstrate shelf impact across retail and event environments. The series of three stand-up pouches uses bold color blocking and whimsical illustrations to differentiate flavors like Sweet Chili & Sour Cream, Sea Salt & Black Pepper, and Spicy Sriracha & Lime while maintaining strong brand consistency. Large typography ensures the brand name and flavor profiles are instantly readable from a distance which is critical for capturing attention in busy trade show aisles or crowded supermarket shelves. The packaging system balances appetite appeal with clear communication of key attributes like gluten-free status to support impulse purchases and brand trial during retail promotions and experiential marketing activations.
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