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Promotional booklet design created as a trade marketing tool for CPG snack brand activations at events and retail counters. The creative concept mimics an official passport featuring a gold foil cover and authentic internal details like a photo page and visa stamps to engage customers. Inside pages replace traditional travel visas with product flavor stamps allowing brand ambassadors to gamify the sampling process and track flavor trials. The tactile and collectible approach transforms standard product literature into a memorable brand interaction that drives engagement and educates consumers on the full product portfolio in high-traffic environments.
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