Holiday Card for Greek Biscuit Brand

Holiday card for Olyra brings the brand's Greek heritage to life through a seasonal touchpoint that educates consumers on the Vasilopita tradition. The bold red front features a festive Happy New Year From Olyra greeting with hand-drawn holiday illustrations including snowflakes and a playful character, creating warm seasonal energy. The reverse side shares the Vasilopita story — a special New Year's cake with a hidden coin that blesses the finder with good luck — connecting the brand's cultural roots to a shareable moment. A prominent QR code with the Scan the QR to Test Your Luck call-to-action drives digital engagement, bridging the physical card to an interactive online experience. The consistent red-and-cream palette with the Olyra brand mark maintains visual cohesion. Designed for inclusion in holiday subscription boxes, retail sampling events, and influencer mailers, the card deepens brand storytelling beyond product attributes.

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