
Social media design created for a CPG snack brand's Halloween seasonal promotion. The square format is optimized for digital platforms like Instagram and Facebook to drive engagement during key retail periods. The layout features high-contrast colors and a playful illustrative style with a central jack-o'-lantern overflowing with assorted candies to immediately communicate abundance and festive appeal. Bold thematic typography ensures the message is instantly readable on mobile feeds. The digital asset serves as a cohesive element within a broader omnichannel campaign, supporting retail activations, trade show presence, and seasonal event marketing efforts to maximize brand visibility.