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Retailer coupon postcard design drives product trial and supports in-store activations for a CPG snack brand. Two-sided layout uses a bold headline and high-quality product photography on the front to grab immediate attention at trade shows or events. Clear visual hierarchy guides the recipient to the value proposition of a free bag while reinforcing brand identity through consistent color blocking and typography. Reverse side is structured for functionality with a scannable barcode, clear redemption instructions, and prominent retailer logos to ensure easy use at point of sale. Designed for tangible engagement, this print asset effectively bridges experiential marketing with measurable retail lift.
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