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Package insert and promotional postcard design drives customer engagement and brand discovery for a CPG snack brand in retail and event environments. The two-sided layout utilizes high contrast to separate direct response goals from brand storytelling. One side features a bold dark background with a prominent QR code and clear typography to incentivize immediate action for a giveaway campaign. The reverse side uses a warmer palette with organic shapes to highlight brand values, social media channels, and website URL for continued discovery. Designed for versatility as an unboxing add-in or a trade show handout, the design effectively bridges physical product interaction with digital engagement strategies.
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