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Integrated social media and event marketing design suite for the Brownie Bar CPG brand drives product awareness across digital channels and physical retail environments. The campaign utilizes a cohesive visual identity featuring high appetite appeal product photography and warm color gradients to communicate indulgence and energy. The square social media format highlights the portable nature of the snack against an aspirational travel backdrop while the vertical banner formats are optimized for high visibility at trade shows and retail point of sale. Consistent messaging focuses on the take it on the go benefit to attract busy consumers in high traffic areas. The versatile layout system ensures brand consistency whether viewed on a mobile device or a large format event display.
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