Ben & Jerry's THC-Infused Ice Cream Design Concept

Trade marketing and retail display design concepts for a THC-infused ice cream line adapt established brand visual language for a new CPG category. The suite includes a vertical banner stand, individual product packaging, and horizontal digital signage designed for high visibility at events, trade shows, and retail activations. Bold typography and clear information hierarchy prioritize dosage callouts like 10mg THC and 10mg CBD alongside recognizable flavor names to ensure consumer understanding in a regulated market. The cohesive use of color, recognizable branding elements, and product-forward imagery across different formats ensures consistent brand presentation and drives engagement in busy experiential environments.

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